The Black is Beautiful movement in the 1960s set out to change the racist definition of beauty as part of the equal rights fight. While there had been other movements, Negritude in the 1930s, the Black is Beautiful movement got its start in 1962 when Kwame Brathwaite hosted a fashion show “Naturally ‘62.” The models in this show tossed away the American standard of beauty and embraced African ideals of beauty. Brathwaite’s show was controversial as Naturally ‘62 was a protest against the fact that “... in Ebony Magazine, you couldn’t find an Ebony girl.”
The Black is Beautiful movement is alive and well, though sometimes under a different name and sometimes not. At the end of 2020, Tia Adeola released a 2-minute video (since fashion shows are no longer a thing in these COVID times) as a “celebration of Black women, Black culture, and Black fashion, fused with a classical art narrative that frequently leaves them out.” This short film features an all-Black cast.
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If you are interested in learning more about the history of the Black is Beautiful movement of the 1960s, we found this BBC article to be great!